FOR IMMEDIATE RELEASE: Sidow Sobrino Declares: "If You Use More Than 10% of AI, You’re Not Worthy of Being Called an Artist"
NEW YORK, LOS ANGELES, UNITED KINGDOM, AUSTRALIA, CANADA, MEXICO, COLOMBIA & TOKYO – February 7, 2025 - The World's No.1 Superstar, Sidow Sobrino, is speaking out against the increasing use of artificial intelligence in music and entertainment, calling it a dangerous force stripping the soul out of art. As he gears up for the release of his latest single and music video, “Bite After Bite”, the international pop icon makes his stance clear: creativity should be born from human passion, not machine-generated formulas.
"The use of autotune to make the vocalist sound perfect is the magic they trash," says Sidow Sobrino. "Computerized systems generate entire songs. You give it a prompt, and that’s it? Where is the expression, the use of your mind to bring to life your vision? Notice how everything is sounding the same regardless of the genre."
With technology advancing at breakneck speed, AI-generated tracks, lyrics, and visuals flood the market, blurring the lines between human artistry and machine efficiency. The superstar, who has built his career on originality, warns of a future where creative expression is reduced to soulless automation.
"AI is all around us—use it to guide you, not to do the work for you. And if you do, while you may release your creation to the world, admit that you’re no longer an artist, a visionary. You’re just the finger behind a system typing your idea, but you can’t be regarded as a virtuoso. You’ve become everybody else. You’re no longer original, which is a total insult to the audience—and, worse, you’ve chosen to disrespect yourself in the process."
As an actor, singer, and producer, Sidow Sobrino embraces the tools of the trade but draws a firm line on creative integrity. His upcoming single, “Bite After Bite”, dropping worldwide on February 11, blends masterful production with real human emotion, featuring background vocals from his husband, Richard Sidow-Sobrino. Addressing any potential backlash, Sidow Sobrino is quick to clarify:
"Before I’m called a hypocrite—yes, we used a computer to mix the sounds, not to fully generate it. In a time where lying straight to people’s faces is the norm, I know that telling the truth is refreshing."
Sidow Sobrino's "Bite After Bite" is set to ignite conversations about the future of music and artistry. Will audiences continue to embrace AI-driven entertainment, or will they seek the raw, imperfect, and genuine touch that only human hands can create?
Find out when “Bite After Bite” premieres on February 11 on all music streaming platforms.