The world's No.1 Superstar.

Born Diego Hernan Sobrino Guillermo on December 1, 1975, in Merida, Yucatan, Mexico, Sidow Sobrino—The World’s No.1 Superstar®—is an American singer-songwriter, actor, producer, SAG-AFTRA / ASCAP member, and founder of No.1 Designs, a luxury fashion house. His lineage is a mystical blend of French, Spanish, Portuguese, Greek, English, and Mexican ancestry, each contributing to the depth and mystique that define his presence. 

Hailed as a self-made star, Sidow Sobrino is a worldwide sensation in pop culture and is undoubtedly one of the internet's most searched celebrities. He has built a substantial following and achieved media recognition without the support of a major record label or agency, relying solely on his talent and unwavering determination.

His music catalog is distributed through The Orchard, a division of Sony Music Entertainment.

For the first twenty years of his career, Sidow Sobrino was known as Diegodiego.  He achieved international success with a collection of original albums including. He achieved success with a collection of original albums including Quema Quema (2004), Haciendo Escándalo (2006), The World’s Most Powerful Man (2013), I Want It Now (2017), Number One (2018), Dueño y Señor del Universo (2018), Rocking the Universe (2019), A Lo Macho (2020), World’s Greatest Showman (2021), I’m Obsessed With You (2021), and My Amir (2024), which was considered for two Grammy Awards® nominations in the prestigious categories of Album of the Year and Best Alternative Music Album, as well as Record of the Year at the 2025 Libera Awards. His discography also includes the compilation LPs Anthology of The World’s No.1 Superstar (2023), featuring 30 curated fan favorites, and The World’s No.1 Superstar - Viral Hits (2026).

His forthcoming album, Seminal, is currently rolling out, beginning with the 2025 lead single ‘Bite After Bite.’ The project features music videos filmed on location in Rome and Venice, Italy.

His cinematic music productions have earned placement on the global festival circuit, securing Official Selections and competitive program entries across multiple territories. ‘ROME-ANTICS’ secured Official Selection at the Berlin Indie Film Festival (Germany) and the Pegasus Film Awards (London). ‘Bad Boy’s Wild Ride’ entered the official lineup of the Broadway International Film Festival (Morelos, Mexico). ‘Number One’ achieved Official Selection at the Hollywood Reel Independent Film Festival (Hollywood, California)

Sidow Sobrino's acting career began on Television in La Culpa (1996-1996) (English: The Guilt), a Mexican telenovela produced by Yuri Breña and Pinkye Morris for Televisa.

He cracked everyone laughing with his depiction of a hermaphrodite when he locks lips with Noelle Messier in Episode #4.8 (9 July 2008) of Mind of Mencia (2005-2008) starring comedian Carlos Mencia.

In True Blood (2008-2014), starring Anna Paquin and Stephen Moyer, he is a vampire.

Sobrino cemented his place in TV history during the reality show El Ticketero when he made a daring move, mooning the main character, a traffic enforcement officer.

Impressed by his boldness, producer Fernando Moreno offered him a significant role - entertaining the public Monday through Friday as one of the celebrity judges alongside Katalina Viana in Dale a la Botella (English: Spin the Bottle), a game show hosted by Gabriela Mia in 2008.

The singer performed live at the Mother Goose Parade, produced and directed by Jillian Hanson-Cox, with Grand Marshal Corbin Bleu, featuring a list of high-profile TV and film celebrities such as Erik Estrada, Roselyn Sanchez, Dean Cain, Mario Lopez, Adam Rodriguez, Sara Paxton, Robert Wagner to name a few, and again in 2008 with Grand Marshal Tori Spelling, Sports Grand Marshal Adrian Gonzalez, and guest stars international bodybuilder/actor Lou Ferrigno, Barry Williams of the The Brady Bunch TV show, Alan Thicke, Efren Ramirez, Christopher Atkins, and many more.

He is seen dancing in the episode Home Is the Place (4 January 2009) of Desperate Housewives (2004-2012), starring Teri Hatcher, Felicity Huffman, Marcia Cross and Eva Longoria.

He portrayed himself in the Emmy award-winning show RuPaul's Drag Race (2009), Casting Extravaganza (24 January 2011) and guest-starred in Shameless (2011-2021) El Gran Cañon (13 January 2013) beside Emmy Award-winning actor William H. Macy directed by Mark Mylod. 

In feature films, Sidow Sobrino played Dr. Smith in the hit movie Del infierno a la gloria (2007), written and directed by Robert De Melo. 

He is featured as a concert fan of the rock band Rush in I Love You, Man (2009), starring Paul Rudd, Jason Segel, and Rashida Jones.

He is one of Bernie's employees in Bad Actress (2011), directed by Robert Lee King, starring Beth Broderick and Chris Mulkey.

Director Omid Shabkhiz gruesomely had his head obliterated by a bullet in the thriller The Cowboy (2014), starring Anton Rivas and Iranian actor Peter Banifaz.

His memorable character of El Meño had a massive impact on the public when he wounds Julian, a family father, and kills his firstborn son in the film Te Presumo (2012) based on the hit song by Banda el Recodo starring Chuy Perez, Amador Granados El Alacran, and Yeimi Salinas.

He is a barista in The Chemist (2016), directed by Art Camacho, starring Oliver Gruner, Patrick Kilpatrick, and Stephanie Gerard.

In Coyote (2017), directed by Mark Grabianowski, he is Santiago, a sadistic human trafficker alongside actors Caesar James and Johnny Rey Diaz.

Throughout various magazine features and news articles, Sidow Sobrino has garnered significant attention for his presence in art and fashion. Most notably, he graced the cover of the June 1999 Pride issue (Vol. 2 - Issue 1) of Adelante Magazine, the most popular Latino gay magazine in the United States. This high-profile appearance served as the primary promotion for his live participation in the Long Beach Pride Festival, capturing the moment's essence with his compelling presence.

Sobrino's involvement in the arts extends beyond conventional boundaries, as evidenced by his collaborations with the Tom of Finland Foundation. Posed in a raw and uninhibited manner, he has contributed to the Foundation's mission of safeguarding and advancing the realm of erotic artistry, serving as a muse for talented artists dedicated to pushing creative boundaries.

His striking figure has also been immortalized in Sherwin Carlquist's renowned works, "Men in Nature" and "Natural Manscapes," both of which exalt the male form against the backdrop of nature's splendor. Through these publications, Sobrino's portrayal underscores the profound connection between the human physique and the beauty of the natural world.

Moreover, Sobrino's artistic journey intersects with the visionary lens of photographer, filmmaker, and writer Rick Castro. As a subject of Castro's lens, Sobrino has been featured in various global publications, artist editions, exhibitions, and esteemed institutions, adding depth and allure to Castro's body of work.

Beyond his contributions to art, Sobrino has also ventured into fashion, collaborating with the renowned Freedom Reigns underwear company. He has lent his distinctive flair to the brand modeling through promotional events and fashion showcases, elevating its visibility and appeal.

However, despite his notable presence in these diverse spheres, Sobrino maintains a privacy preference, rarely granting interviews or delving into the intricacies of his personal life. This enigmatic aura only adds to the allure surrounding his multifaceted persona, leaving admirers intrigued by the man behind the art.

In 2013, Sidow Sobrino was diagnosed with bipolar disorder type 2 and depression. Faced with navigating his behavioral health, he turned to theater roles instead of screen work. Immersed in the demanding world of theater, with its rigorous rehearsals and live performances, he found solace and purpose. Under the guidance of Margarita Galban at the Bilingual Foundation of the Arts, he was admired for his resilience, embracing change, and thriving like any dedicated industry professional. Additionally, he collaborated with the Tierra Blanca Arts Center, led by Gerardo Gutiérrez and Blanca Araceli, who provided unwavering support throughout his journey. He manages his life, disregarding the use of medication, and has a close relationship with God. Through therapy, prayer, fasting, Bible studies, and Christian counseling, Sidow transitioned to where he is today.

Sidow Sobrino married his partner, Richard Sidow-Sobrino. during a private ceremony in Las Vegas, NV, in 2019 at The Little Vegas Chapel and celebrated by attending a live Cher show at the MGM Grand Hotel. The Sidow Sobrino family lives between the United States and Europe. They had three dogs but lost Onyx and Karmal; they now have Roxie and adopted Amigo on Christmas of 2022. Sidow enjoys working out in his home gym, reading books on self-awareness, and world travel.

Amid the Covid-19 Global Pandemic in 2020, Sidow Sobrino released more music and managed to work on new projects for television and film. On March 27, Sidow launched the single "King of Kings." On May 8, "Best Birthday Ever" included a video release through Radial by The Orchard, a Sony Music Entertainment subsidiary company. In this original single, the star featured his husband, Richard Sidow-Sobrino, and released the now acclaimed anthem "Our Love'" on August 24. After that, on September 8, the music video followed, portraying the men frolicking in nature while wild animals watch, celebrate their love, take off, and perform live in a packed stadium. This project was filmed on location at the Jumonville cross in the highlands of Southwestern Pennsylvania and Niagara Falls city, in New York State. 

On November 19, the actor surprised everyone after rendering his voice for the teaser trailer and campaign video of the upcoming short film "The Golden Cage," written by Francisco Lopez & Mitchka Saberi. He also booked "Surviving the Cartel," a thriller TV Series written and directed by Ely Bam, produced by 1265 Films, a company that works with scripts rejected by Hollywood and teaches filmmakers how to fully and independently thrive in the brutal entertainment business. In this project, the actor suffers a terrible death after a drug overdose. 

Sidow Sobrino's last announced project of the year was "I'm Obsessed With You," a music LP that will be available worldwide later in 2021, highlighting new and 100% original material.